BRIEF

Mayvin was approached to create a culture change programme, as part of a wider transformation project, to enable this long established organisation to deliver on a more ambitious strategy.

There was a need to modernise the culture in a holistic way without losing sight of the important family values that were very much key to the philosophy of the charity.

SOLUTION

Our approach was to run an organisation-wide values development process using story telling. This focused in on what Blue Cross is at its best; uncovering the ingredients needed in order to consistently achieve this.

We created an integrated and comprehensive leadership development programme, endorsed by the Institute for Leadership and Management (ILM).

At the heart of the programme was self-managed action learning that supported and challenged participants to 'live the values in practise and not laminate them’.

OUTCOME

Alongside this leadership development programme we worked separately with the charity’s Executive Team, and the governing Trustees, on their own leadership and team development.

Our work supported a rebranding of the business; the brand values were parallel with the internal culture values and this was a really innovative step.

The programme made a significant positive difference to the way in which Blue Cross is led and managed.